What does a hotel booking really cost? Explore hotel booking acquisition costs, compare OTA vs. direct bookings, and uncover hidden expenses affecting your revenue.
Operto Named a Finalist in the 2026 Skift IDEA Awards for Best Use of AI
We’re proud to share that Operto was named a finalist in the 2026 Skift IDEA Awards in the Best Use of AI category for our work with Operto ONE.
Our entry, “The AI That Fights Predatory OTAs,” was recognized alongside some of the travel industry’s most innovative uses of artificial intelligence.
Know who’s checking in before you give them access
Self-check-in makes arrivals easier, but how do you know who’s actually checking in? See how Guest Verification adds identity checks to the Operto experience without adding more manual work for your team.
Did Your OTA Actually Earn That Booking?
A booking showing up as OTA revenue doesn’t necessarily mean the OTA created the demand. Operto CEO Tim Major explains how predatory OTAs intercept high-intent guests — and why hotels may not see the full story in their booking reports.
How Predatory OTAs Are Competing for Your Hotel’s Direct Bookings
Guests searching for your hotel by name already know where they want to stay. But third-party booking sites could still be getting in the way. Our new free assessment shows you which predatory OTAs are targeting your hotel in Google Search.
Operto Recognized as a 2026 Living Wage BC Employer
Operto is proud to be recognized as a 2026 Living Wage BC Employer. This certification reflects our commitment to creating a workplace where people feel supported, valued, and empowered to do their best work.
What Makes an OTA “Predatory”?
Healthy hotel distribution depends on partners that expand a hotel’s reach and introduce new travelers. But Predatory OTAs represent a different commercial model. Rather than creating demand, they monetize guest intent that already exists.
How to Get Rid of GuestReservations.com (and Protect Your Hotel’s Direct Bookings)
Is GuestReservations.com hijacking your hotel’s direct bookings? Learn why they appear on Google, how they get your inventory, and how to stop them.
Why Your Guests May See Different Google Results Than You Do
Your hotel may appear perfectly represented when you search for it—but your guests could be seeing something entirely different. Learn why a single Google search only tells part of the story, and why understanding your hotel’s branded search visibility is key to protecting more direct bookings.
How Guests End Up Booking Through Predatory OTAs
What are predatory OTAs, and why are they becoming a growing concern for hotels? Learn how OTA brand hijacking works, why guests often think they booked direct, and what hotels can do to protect their direct booking channel.
