Healthy hotel distribution depends on partners that expand a hotel’s reach and introduce new travelers. But Predatory OTAs represent a different commercial model. Rather than creating demand, they monetize guest intent that already exists.
How to Get Rid of GuestReservations.com (and Protect Your Hotel’s Direct Bookings)
Is GuestReservations.com hijacking your hotel’s direct bookings? Learn why they appear on Google, how they get your inventory, and how to stop them.
Why Your Guests May See Different Google Results Than You Do
Your hotel may appear perfectly represented when you search for it—but your guests could be seeing something entirely different. Learn why a single Google search only tells part of the story, and why understanding your hotel’s branded search visibility is key to protecting more direct bookings.
How Guests End Up Booking Through Predatory OTAs
What are predatory OTAs, and why are they becoming a growing concern for hotels? Learn how OTA brand hijacking works, why guests often think they booked direct, and what hotels can do to protect their direct booking channel.
AI, Hotel Discovery, and Direct Bookings: What Hotel Leaders Should Be Paying Attention To
Where should hotels start with AI? How are travelers discovering hotels today? And what does that mean for direct bookings? Here are three themes shaping the future of hospitality.
Is ChatGPT Recommending Your Hotel?
Traditional SEO was about rankings. AI visibility is about recommendations. It’s time for hotels to think beyond keywords, how traveler prompts are changing discovery, and what to do if your property isn’t showing up in ChatGPT.
Operto One Wins “Agent Support Solution Provider of the Year” in the 2026 TravelTech Breakthrough Awards
The award recognizes Operto’s continued innovation in helping hospitality operators streamline operations, elevate guest experiences, and take greater control of their business in an increasingly competitive digital landscape.
What Is Hotel Brand Hijacking?
The conversation around direct bookings has traditionally focused on creating more demand. Hotel Brand Hijacking doesn’t replace that conversation—it reframes it.
The Problem With Using WhatsApp and Spreadsheets for Operations
Improving operations does not always require more effort. In many cases, it comes down to removing the gaps that slow teams down in the first place.
Off-Season Upgrades That Set Lodges and Cabins Up for Peak Season Success
Learn the maintenance issues that should never be reported by guests first, and why they often slip through the cracks.
