What are predatory OTAs, and why are they becoming a growing concern for hotels? Learn how OTA brand hijacking works, why guests often think they booked direct, and what hotels can do to protect their direct booking channel.
AI, Hotel Discovery, and Direct Bookings: What Hotel Leaders Should Be Paying Attention To
Where should hotels start with AI? How are travelers discovering hotels today? And what does that mean for direct bookings? Here are three themes shaping the future of hospitality.
Is ChatGPT Recommending Your Hotel?
Traditional SEO was about rankings. AI visibility is about recommendations. It’s time for hotels to think beyond keywords, how traveler prompts are changing discovery, and what to do if your property isn’t showing up in ChatGPT.
Hotels Are Starting Their AI Journey in the Wrong Place
Hotels are moving quickly to adopt AI across their operations—from guest messaging to pricing optimization and workflow automation. But despite growing experimentation, many operators are seeing limited impact. The issue isn’t the technology. It’s where it’s being applied.
How Hotels Can Stop “Predatory OTA” Brand Hijacking and Recover Direct Bookings
New Marketing AI Agent capability detects affiliates targeting hotel brand searches and helps reclaim lost direct demand
AI Is Reshaping Hotel Demand. Boutique Hotels Must Rethink Distribution or Lose Margin
Generative Engine Optimization is reshaping how guests discover boutique hotels. Learn how to get your hotel recommended by AI and win bookings before the click.
What Is GEO and Why Boutique Hotels That Ignore It Will Disappear In 2026
Generative Engine Optimization is reshaping how guests discover boutique hotels. Learn how to get your hotel recommended by AI and win bookings before the click.
Stop OTA Brand Hijacking and Win Back Direct Bookings
Manual monitoring won’t stop predatory OTAs. Agentic AI acts like a 24/7 brand protection operator, watching your Google results, flagging violations, and helping you reclaim direct bookings.
