Healthy hotel distribution depends on partners that expand a hotel’s reach and introduce new travelers. But Predatory OTAs represent a different commercial model. Rather than creating demand, they monetize guest intent that already exists.
How to Get Rid of GuestReservations.com (and Protect Your Hotel’s Direct Bookings)
Is GuestReservations.com hijacking your hotel’s direct bookings? Learn why they appear on Google, how they get your inventory, and how to stop them.
How Guests End Up Booking Through Predatory OTAs
What are predatory OTAs, and why are they becoming a growing concern for hotels? Learn how OTA brand hijacking works, why guests often think they booked direct, and what hotels can do to protect their direct booking channel.
AI, Hotel Discovery, and Direct Bookings: What Hotel Leaders Should Be Paying Attention To
Where should hotels start with AI? How are travelers discovering hotels today? And what does that mean for direct bookings? Here are three themes shaping the future of hospitality.
Is ChatGPT Recommending Your Hotel?
Traditional SEO was about rankings. AI visibility is about recommendations. It’s time for hotels to think beyond keywords, how traveler prompts are changing discovery, and what to do if your property isn’t showing up in ChatGPT.
Hotels Are Asking the Wrong Question About AI
Hotels are moving quickly to adopt AI across their operations—from guest messaging to pricing optimization and workflow automation. But despite growing experimentation, many operators are seeing limited impact. The issue isn’t the technology. It’s where it’s being applied.
How Hotels Can Stop “Predatory OTA” Brand Hijacking
New Marketing AI Agent capability detects affiliates targeting hotel brand searches and helps reclaim lost direct demand
Hotels Don’t Have a Distribution Problem. They Have a Discovery Problem.
Travelers no longer discover hotels the way they did just a few years ago. Learn why hotel discovery, not distribution, is becoming the biggest competitive advantage for direct bookings.
What Is GEO and Why Boutique Hotels That Ignore It Will Disappear In 2026
Generative Engine Optimization is reshaping how guests discover boutique hotels. Learn how to get your hotel recommended by AI and win bookings before the click.
