Show up. Stand out. Get booked direct.
Operto ONE helps hotels get found in AI, stay visible when guests search, and turn more website visitors into direct bookings.
Your guests are looking for you in more places than ever
Travelers are discovering hotels through AI, searching on Google, and visiting hotel websites before they book. Operto ONE helps hotels stay visible through that journey, from being discovered to turning interest into a direct booking.
OPERTO ONE
Stay visible from discovery to direct booking
Operto ONE helps your hotel show up at the moments that matter, from being recommended in AI to protecting branded search and helping website visitors book direct.
Get found in AI
Be part of the answer when travelers ask AI where to stay.
Travelers are turning to ChatGPT, Gemini and other AI tools to find hotels that fit exactly what they're looking for. See how AI understands your hotel, uncover searches where you're missing, and improve your chances of being recommended.
Stop predatory OTAs
Make sure guests searching for your hotel find you first.
Predatory booking sites can compete for guests already searching for your hotel by name. Operto ONE detects who's bidding on your branded searches and works to keep your official website visible, helping protect more direct bookings.
Convert more website visitors
Give guests the answers they need to book direct.
Help website visitors get instant answers to questions about your property, rooms, amenities, and policies, 24/7. Make it easier for guests to find the information they need, feel confident in their decision, and book directly with you.
Less work. More direct bookings at any scale.
Whether you manage one hotel or a large portfolio of properties, Operto ONE works across the moments that influence a direct booking, helping your properties stay visible and responsive without adding more work for your team.
Proactive, not reactive
ONE looks for opportunities and issues before you have to go looking for them.
Works while you work
From AI visibility to branded search and website conversations, ONE keeps working without another platform to constantly manage.
Simple to put to work
Get started quickly, with simple setup and automation that takes the ongoing work off your plate.
Stay in the know
Get clear email updates on what ONE finds, what it’s doing, and where there are opportunities to improve.
56%
of U.S. leisure travelers used AI for travel in the past year
8%
of direct bookings are lost to third-party sites
95%
reduction in predatory OTAs appearing at the top of Google search
The State Of Predatory OTAs in 2026
Is someone else intercepting your direct bookings?
Our research uncovered more than 1.1 million predatory OTA ads targeting 204,000 hotels worldwide, with North American hotels facing an average of 7 predatory ads per property. Explore the scale of hotel brand hijacking, its hidden costs, and what hotels can do to protect their direct bookings.
Frequently asked questions
Quick answers to questions you may have.
Individual hotels can start a free trial and see Operto ONE in action within just a few minutes. For hotel groups and property management companies with multiple properties, our team can help you explore the right setup for your portfolio. Talk to our team to get started.
Yes. Operto ONE can support individual hotels, hotel groups, and property management companies overseeing multiple properties. Whether you're managing one hotel or a portfolio of 100+, our team can help you explore the right setup for your business.
No. There’s no software to download and no new system your team needs to constantly manage. Operto ONE works behind the scenes once you're set up.
No. ONE is designed to be proactive. It keeps working in the background and sends you email updates so you know what it finds, what it's doing, and where there are opportunities to improve. At any time, you can also ask it questions to get details or information you're looking for.
For some features, you'll add a small piece of code to your existing website, including AI visibility and the Booking Assistant. There's no need to rebuild or redesign your site, and once it's set up, ONE does the ongoing work in the background.
No. Operto ONE is a simple monthly subscription. Whether you're generating more direct bookings, reducing OTA commissions, improving advertising efficiency, or increasing your visibility, we don't take a percentage of the value you gain.
Get Started
Ready to see Operto in action?
See how Operto ONE can help your hotel get discovered, stay visible, and turn more guest intent into direct bookings.
