Stop predatory OTAs from stealing your direct bookings

Detect, monitor, and defend against third-party sites bidding on your brand, misleading guests, and diverting bookings away from your official website.

9

Predatory OTAs compete for your hotel’s name on average

8%

Direct bookings are lost to third-party booking sites

75%

Branded searches show competing OTA ads

Your official website should be the first thing guests see

Predatory OTAs advertise on your hotel's name and often appear above your official website, competing for bookings from travelers already searching for your property.

Protect your direct bookings, automatically

Help more travelers find your official website. Operto ONE continuously protects your search visibility from sites like GuestReservations.com, ReservationDesk.com, and other third-party booking sites while working quietly in the background. No dashboards. No agencies. No campaign management.

See who's competing for your direct bookings

Automatically monitor Google Search to identify predatory OTAs bidding on your hotel name, including sites like GuestReservations.com, Reservations.com, and other third-party booking sites. See who's competing for your direct bookings and how visible they are in search.

Keep your official website front and center.

Automatically launch and optimize branded Google Ads campaigns that help your official website appear above predatory OTAs in Google Search. Continuous optimization happens behind the scenes, without requiring Google Ads expertise or daily management.

Fight back against misleading OTA ads

Misleading OTA advertisements that may violate Google's advertising policies are automatically identified and reported. As competing ads are removed, your branded search campaigns become more efficient, helping reduce advertising costs while protecting more direct bookings.

Always improving your results

Your campaigns don't stop after launch. AI continuously monitors performance, identifies new opportunities, and optimizes your branded search campaigns to maximize direct bookings, improve visibility, and deliver measurable ROI.

Less work. better results.

You stay in control while AI does all the work

OTA Commission Leakage Calculator

How much are predatory OTAs
costing your hotel?

Estimate your potential OTA commission leakage, calculate the value of recovering more direct bookings, and see your projected ROI with Operto ONE.

Commission Leakage Data

Total Rooms
Occupancy Rate
%
Average Daily Rate
$
Avg OTA Commission
%
% of bookings from predatory OTAs
%
Adjust Predatory OTA Percentage 5%
This is an estimated calculation based on industry averages. For a more accurate assessment tailored to your property, please connect with our Operto ONE team.

Your Estimated Annual Leakage

ANNUAL ROOM REVENUE
$0
PREDATORY OTA REVENUE
$0
PREDATORY COMMISSIONS PAID
$0

Monthly Leakage $0

Total Annual Leakage $0

Operto ONE Distribution helps you get more direct bookings so you stop losing money to expensive OTA commissions.

Learn more about hotel brand protection

Continue exploring how hotels are protecting direct bookings and adapting to changing search behavior.

Is GuestReservations.com hijacking your hotel's direct bookings? Learn why they appear on Google, how they get your inventory, and how to stop them. 
Your hotel may appear perfectly represented when you search for it—but your guests could be seeing something entirely different. Learn why a single Google search only tells part of the story, and why understanding your hotel's branded search visibility is key to protecting more direct bookings.
What are predatory OTAs, and why are they becoming a growing concern for hotels? Learn how OTA brand hijacking works, why guests often think they booked direct, and what hotels can do to protect their direct booking channel.

See who's advertising on your hotel's name.

We'll analyze your hotel's branded search activity and deliver a personalized report showing who's competing for your direct bookings. You'll see:

  • Third-party booking sites advertising on your hotel name
  • Screenshots of real branded search results
  • Estimated commission leakage by property
  • Which OTAs are targeting your brand most aggressively