Get found in AI
Travelers are asking AI where to stay. Make sure your hotel is part of the answer.
See how your hotel shows up in AI, uncover where you're missing opportunities, and improve your chances of being recommended.
56%
of U.S. leisure travelers used AI for travel in the past year
32%
of independent hotels tested never appeared in AI recommendations
194%
year-over-year growth in AI referrals to U.S. travel sites
Travelers are asking AI where to stay
AI can narrow hundreds of hotels down to a handful of recommendations based on what a traveler is looking for. Being part of that answer gives your hotel a new opportunity to be discovered.
Being found starts with being understood
AI needs to understand what makes your hotel different before it can know when to recommend it. Operto builds that picture of your hotel, finds the searches where you could be showing up, and helps improve your presence across AI.
Less work. better visibility.
Getting found in AI doesn’t have to be complicated.
Add the code. We do the rest.
Add a small piece of code to the website you already have. No rebuild or redesign required.
Built around your hotel
Operto uses your property information, guest reviews and relevant searches to understand what your hotel should be known for.
Works behind the scenes
Once set up, Operto helps strengthen the information AI uses to understand your hotel without ongoing work from your team.
Keeps checking your visibility
See where your hotel appears in relevant AI searches, where you're still missing, and how your visibility changes over time.
See how your hotel shows up in AI
Find out how AI sees your hotel today and what you can do to improve your visibility. We'll show you how it works and how easy it is to get started.
Learn more about AI visibility for hotels
AI is changing how travelers discover hotels. Learn what that means for your property, how AI decides what to recommend, and what you can do to improve your visibility.
Understanding the Problem
The conversation around direct bookings has traditionally focused on creating more demand. Hotel Brand Hijacking doesn’t replace that conversation—it reframes it.
The Booking Journey
Learn how OTA brand hijacking works, why guests often think they booked direct, and what hotels can do to protect their direct booking channel.
Protecting Guest Intent
New Marketing AI Agent capability detects affiliates targeting hotel brand searches and helps reclaim lost direct demand.
AI & Hotel Discovery
Generative Engine Optimization is reshaping how guests discover boutique hotels. Learn how to get your hotel recommended by AI and win bookings before the click.
Show up where travelers are looking
See how you can build your hotel’s visibility in AI and reach more travelers looking for a place like yours.
