Protecting Guest Intent
Helping hotels understand, protect, and own the guest intent they've earned.
Every hotel invests in earning a traveler's decision. This collection explores what happens next.
Understanding the Problem
The conversation around direct bookings has traditionally focused on creating more demand. Hotel Brand Hijacking doesn’t replace that conversation—it reframes it.
The Booking Journey
Learn how OTA brand hijacking works, why guests often think they booked direct, and what hotels can do to protect their direct booking channel.
Protecting Guest Intent
New Marketing AI Agent capability detects affiliates targeting hotel brand searches and helps reclaim lost direct demand.
AI & Hotel Discovery
Generative Engine Optimization is reshaping how guests discover boutique hotels. Learn how to get your hotel recommended by AI and win bookings before the click.
The conversation around direct bookings has traditionally focused on creating more demand. Hotel Brand Hijacking doesn’t replace that conversation—it reframes it.
Healthy hotel distribution depends on partners that expand a hotel’s reach and introduce new travelers. But Predatory OTAs represent a different commercial model.
The Booking Journey
How guest intent becomes a hotel reservation—or doesn't.
What are predatory OTAs, and why are they becoming a growing concern for hotels? Learn how OTA brand hijacking works, why guests often think they booked direct, and what hotels can do to protect their direct booking channel.
Your hotel may appear perfectly represented when you search for it—but your guests could be seeing something entirely different. Learn why a single Google search only tells part of the story, and why understanding your hotel’s…
Protecting Guest Intent
Strategies for protecting the bookings you've already earned.
New Marketing AI Agent capability detects affiliates targeting hotel brand searches and helps reclaim lost direct demand
Is GuestReservations.com hijacking your hotel’s direct bookings? Learn why they appear on Google, how they get your inventory…
AI & Hotel Discovery
Guest intent doesn't begin with a branded Google search. Increasingly, it begins in AI-powered search and recommendation engines.
Traditional SEO was about rankings. AI visibility is about recommendations. It’s time for hotels to think beyond keywords, how traveler prompts are changing discovery, and what to do if your…
Generative Engine Optimization is reshaping how guests discover boutique hotels. Learn how to get your hotel recommended by AI and win bookings before the click.
Travelers no longer discover hotels the way they did just a few years ago. Learn why hotel discovery, not distribution, is becoming the biggest competitive advantage for direct…
Hotels are moving quickly to adopt AI across their operations—from guest messaging to pricing optimization and workflow automation. But despite growing experimentation…
Where should hotels start with AI? How are travelers discovering hotels today? And what does that mean for direct bookings? Here are three themes shaping the future of hospitality.
