Healthy hotel distribution depends on partners that expand a hotel’s reach and introduce new travelers. But Predatory OTAs represent a different commercial model. Rather than creating demand, they monetize guest intent that already exists.
How to Get Rid of GuestReservations.com (and Protect Your Hotel’s Direct Bookings)
Is GuestReservations.com hijacking your hotel’s direct bookings? Learn why they appear on Google, how they get your inventory, and how to stop them.
Why Your Guests May See Different Google Results Than You Do
Your hotel may appear perfectly represented when you search for it—but your guests could be seeing something entirely different. Learn why a single Google search only tells part of the story, and why understanding your hotel’s branded search visibility is key to protecting more direct bookings.
What Is Hotel Brand Hijacking?
The conversation around direct bookings has traditionally focused on creating more demand. Hotel Brand Hijacking doesn’t replace that conversation—it reframes it.
How Hotels Can Stop “Predatory OTA” Brand Hijacking
New Marketing AI Agent capability detects affiliates targeting hotel brand searches and helps reclaim lost direct demand
Predatory OTAs Are Hijacking Your Boutique Hotel Bookings (And Most Owners Don’t Even Know It)
Predatory OTAs don’t compete fairly, they impersonate your hotel, intercept high-intent guests, and pocket the margin. Here’s how boutique hotel owners can detect brand hijacking and shut it down fast.
How to Get Your Hotel Found in AI Search
The way travelers search for hotels online is changing. About 30% of travelers prefer to use AI to help draft their itineraries. Traditional search engines like Google are now facing new competition from AI-powered platforms such as ChatGPT, Google Gemini, and DeepSeek. These new tools offer conversational, intent-driven responses, prompting hotels to rethink their content […]
