Ever wondered what actually shows up when a guest Googles your hotel?
We’ve launched a new assessment that gives you a property-level look at how predatory OTAs are competing for your direct bookings, and what that activity could be costing you.
In around five minutes, you can see which third-party booking sites are bidding on your hotel name, how visible they are in Google Search, and the potential impact on your commission costs and direct revenue.
See who’s targeting your hotel →
Your guests are searching for you. Who else are they finding?
When someone searches for your hotel by name, that’s a pretty strong signal. They know your property, they’re interested, and they may be ready to book. But your website isn’t necessarily the first thing they see.
Our data shows that competing OTA ads appear on 75% of branded hotel searches, and the average hotel competes with nine predatory OTAs for its own name.
That means a guest looking specifically for your hotel can still be diverted to a third-party booking site, even when they intended to find you directly.
And while those industry numbers show how widespread the problem is, they don’t tell you what’s happening with your hotel. That’s where the assessment comes in.
See what’s happening with your hotel
The assessment takes around five minutes and gives you a clearer picture of what guests may encounter when they search for your property.
You’ll be able to see:
- Which third-party sites are competing for your hotel name
- How visible those sites are in search
- Your estimated commission leakage
- The potential direct revenue being lost to third parties
Why does that matter? Because if a guest was already searching for you, paying a third party to bring that booking back to you is a frustrating expense.
We estimate that 8% of direct bookings are lost to third-party booking sites. And it’s not just about commission. When a guest books elsewhere, you also have less control over the booking experience and the guest relationship.
Once you can see it, you can do something about it
Knowing which sites are targeting your hotel is a useful first step. Keeping on top of them is another story.
That’s why Operto ONE includes an AI Marketing Agent that can continuously monitor and protect your branded search.
The agent keeps an eye on Google Search, identifies predatory OTAs targeting your property, runs and optimizes brand protection campaigns, and reports misleading ads to Google.
It all happens in the background, so your team doesn’t have to spend time repeatedly checking search results or managing Google Ads campaigns.
You stay in the loop with proactive updates, and you can ask the agent questions like which sites are advertising against your property, how their visibility is changing, and how many direct bookings have been recovered.
Curious what’s happening with your hotel?
You don’t need to guess which third-party sites are showing up when guests search for you. Take the assessment to see who’s competing for your branded search and get an estimate of what those diverted bookings could be costing you.
See who’s targeting your hotel →
Want to dig deeper? Explore our guides to predatory OTAs, brand hijacking and protecting more direct bookings.
