Madison Thompson, Author at Operto

Is ChatGPT Recommending Your Hotel?

Traditional SEO was about rankings. AI visibility is about recommendations. It’s time for hotels to think beyond keywords, how traveler prompts are changing discovery, and what to do if your property isn’t showing up in ChatGPT.

Editorial, Hospitality Tech, Hotels, News

Operto One Wins “Agent Support Solution Provider of the Year” in the 2026 TravelTech Breakthrough Awards

The award recognizes Operto’s continued innovation in helping hospitality operators streamline operations, elevate guest experiences, and take greater control of their business in an increasingly competitive digital landscape.

Brand Protection, Editorial, Hotels

What Is Hotel Brand Hijacking?

The conversation around direct bookings has traditionally focused on creating more demand. Hotel Brand Hijacking doesn’t replace that conversation—it reframes it.

Direct Bookings, Editorial, Hotels

Hotels Are Asking the Wrong Question About AI

Hotels are moving quickly to adopt AI across their operations—from guest messaging to pricing optimization and workflow automation. But despite growing experimentation, many operators are seeing limited impact. The issue isn’t the technology. It’s where it’s being applied.

Brand Protection, Direct Bookings, Editorial, Hotels

How Hotels Can Stop “Predatory OTA” Brand Hijacking

New Marketing AI Agent capability detects affiliates targeting hotel brand searches and helps reclaim lost direct demand

Direct Bookings, Editorial, Hotels

Hotels Don’t Have a Distribution Problem. They Have a Discovery Problem.

Travelers no longer discover hotels the way they did just a few years ago. Learn why hotel discovery, not distribution, is becoming the biggest competitive advantage for direct bookings.

Direct Bookings, Editorial, Hotels

What Is GEO and Why Boutique Hotels That Ignore It Will Disappear In 2026

Generative Engine Optimization is reshaping how guests discover boutique hotels. Learn how to get your hotel recommended by AI and win bookings before the click.