On-Demand
How Predatory OTAs Impact Hotel Direct Bookings | Operto x CHLA Webinar
Thanks for joining Operto and the California Hotel & Lodging Association (CHLA) for a conversation about predatory OTAs and the growing challenge of protecting hotel direct bookings.
In this webinar, Operto CEO Tim Major and Chief Product Officer Adam Hert explored how third-party booking websites intercept hotel-branded searches, what this means for revenue and guest experience, and the practical steps hotels can take to protect their bookings.
What you’ll learn:
- How predatory OTAs intercept direct bookings
- Why your OTA reports might not tell the full story
- How third-party bookings affect the guest experience
- Smarter ways to protect your hotel on Google
Tim and Adam also walked through real hotel search examples, showing how easily guests can end up on third-party booking sites and what operators can do to help keep more bookings direct.
Speakers
California Hotel & Lodging Association
Tim Major
CEO, Operto
Adam Hert
CPO, Operto
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