How Corduroy Suites Revitalized a Historic Landmark and Elevated Guest Experience
Corduroy Suites Story
Introduction
Corduroy Suites, situated in the century-old Gibbard Block in Edmonton's Highlands neighborhood, aimed to preserve the building's history while offering a premium boutique experience. The challenge was to modernize the guest accommodations without sacrificing the historic character that made the building a local treasure.
By utilizing thoughtful design, forming local partnerships, and providing modern amenities, Corduroy Suites enhanced its guest experience and became a cultural hub for visitors and locals alike.
01
Challenges
Before its revitalization, the Gibbard Block, home to Corduroy Suites, faced several key challenges:
- The building's century-old architecture needed to be restored while ensuring guest rooms met modern comfort standards.
- Guests expected modern technology and seamless check-ins, which were lacking.
- The property had to stand out from traditional hotels while maintaining affordability.
- Original features like five-panel doors and clawfoot tubs were at risk of being lost.
02
Solution
Corduroy Suites implemented a multi-layered revitalization strategy, focusing on historical preservation, modern guest expectations, and community collaboration.
1. Thoughtful Historical Preservation
- Partnered with the Highlands Historical Society to restore architectural features.
- Repurposed original five-panel doors, clawfoot tubs, and vintage fixtures.
- Integrated custom-designed wallpaper and furniture reflecting the 1920s heritage.
2. Modern, Boutique-Style Hotel
- Upgraded guest rooms with premium beds, stylish decor, and smart technology.
- Introduced contactless check-in & keyless access, enhancing the guest experience.
- Implemented aesthetic Scandinavian design with locally crafted elements.
3. Strengthening Community Partnerships
- 100% of in-room amenities are sourced from local businesses & artisans.
- Featured local products (coffee, bath essentials, curated welcome kits).
- Created exclusive experiences for guests, connecting them with the neighborhood’s culture and businesses.
03
Implementation
To ensure minimal disruption and maximum impact, Mountain Creek Resort followed a structured implementation process:
1. System Integration & Onboarding
- Connected Operto with existing Property Management System (PMS) to sync guest reservations and automate workflows.
- Trained key staff members on how to use the Operto dashboard effectively.
2. Staff Training & Process Optimization
- Provided hands-on training to housekeeping and front desk teams.
- Automated task assignments for staff to ensure a smooth transition.
3. Pilot Phase & Refinements
- Tested smart access codes and automated housekeeping features in a select group of rooms.
- Gathered feedback from guests and staff, making minor adjustments before full rollout.
4. Ongoing Optimization
- Continued refining processes with real-time data insights from Operto’s platform.
Key Outcomes at a Glance
The Results
- Higher guest satisfaction & loyalty – 92% approval rating
- More profitable bookings – 20% increase in direct bookings
- Community-first hospitality – 50% growth in local business partnerships
- Higher-end boutique pricing – Stronger RevPAR (Revenue Per Available Room)
Guest Satisfaction Rate
Repeat Guest Bookings
Local Business Partnerships
“Makes my life a lot easier not having to deal with lockboxes and physical keys. I’m blown away a lot of times by, on the Airbnb scene anyway, how often people don’t take guest experience and security seriously.”
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