How Roomza’s innovative, automated hotel model is engineered to compete with Airbnb
Roomza Story
Introduction
Roomza is redefining the hotel experience by blending tech-driven efficiency with high-touch personalization—challenging traditional hotels and short-term rental platforms like Airbnb.
By focusing on seamless operations, guest-centric experiences, and innovative space utilization, Roomza is pioneering a new standard in hospitality.
01
Challenges
Roomza was built to solve fundamental inefficiencies in the traditional hotel model while enhancing guest experiences.
Key challenges:
- Cumbersome check-in processes, requiring guests to wait in lines at the front desk.
- High operational costs, especially in labor-intensive areas like housekeeping and reception.
- Rigid, impersonal hotel experiences, lacking the customization guests expect today.
- Underutilized real estate, with traditional hotels maintaining costly but underused spaces like large lobbies and gyms.
To address these issues, Roomza needed a smart, scalable solution that could modernize operations while maintaining a high standard of hospitality.
02
Solution
Roomza partnered with Operto to build a fully automated, guest-personalized platform that enhances efficiency while elevating the travel experience.
1. Keyless, Fully Automated Check-In
- Eliminated front desk bottlenecks with 100% digital access via secure entry codes.
- Guests bypass reception entirely, unlocking their rooms instantly via smartphone.
2. Personalized Guest Stays
- Pre-arrival customization: Guests select their room preferences, amenities, and special requests through an easy-to-use app.
- Tailored experiences: From room location to in-room setup, guests have full control over their stay.
3. Smart Operational Efficiencies
- Automated housekeeping scheduling, ensuring optimal staffing and faster room turnovers.
- Digitized guest communication, reducing the need for on-site staff while maintaining high engagement.
4. Maximizing Space Utilization
- Roomza’s hotel model eliminates costly underused spaces (e.g., large lobbies, oversized fitness centers) and repurposes them for more revenue-generating activities.
- Their Chicago location integrates hotel rooms, student housing, and a locally operated bar & restaurant, demonstrating an efficient, multi-use property model.
03
Implementation
Roomza’s fast-tracked implementation was made possible through a structured rollout strategy:
1. System Integration & Automation
- Operto’s technology was seamlessly integrated with Roomza’s property management system (PMS).
- A keyless entry system and digital communication tools were deployed across all properties.
2. Guest Experience Optimization
- Roomza developed an intuitive pre-arrival experience, allowing guests to customize their stay preferences before check-in.
- Digital messaging tools ensured guests had real-time assistance without needing a 24/7 front desk.
3. Operational Refinements & Expansion
- Pilot testing in select properties helped fine-tune automated processes.
- With proven success, Roomza accelerated expansion, launching hotels over a year ahead of schedule.
Key Outcomes at a Glance
The Results
- 100% automated check-in, eliminating front desk inefficiencies.
- Faster market entry, opening hotels 12+ months ahead of schedule.
- Personalized guest stays, leading to higher satisfaction and repeat bookings.
- Operational cost reductions, thanks to streamlined staffing and automation.
Keyless & Automated
Accelerated Launch
“The biggest selling point was not just the Operto team’s competence, but the shared values and the compassion, as well as the quality of the folks that we found across the board and at every level of their organization.”
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