The award recognizes Operto’s continued innovation in helping hospitality operators streamline operations, elevate guest experiences, and take greater control of their business in an increasingly competitive digital landscape.
We’re thrilled to announce that Operto One has been named “Agent Support Solution Provider of the Year” in the 2026 TravelTech Breakthrough Awards program, which recognizes the world’s best companies, products, and services in the travel and hospitality technology industry.
Operto One was selected for its intelligent approach to guest and operational support, bringing together AI-powered workflows, centralized communication tools, and automation into one seamless platform built specifically for modern hospitality teams. The platform enables operators to respond faster, reduce repetitive manual work, and deliver smoother experiences for both guests and staff.
A major differentiator driving industry attention is Operto’s AI-powered booking protection solution, designed to help operators identify and combat predatory OTA practices that divert high-intent guests away from direct booking channels. As hospitality brands continue to face rising acquisition costs and growing pressure on margins, operators are increasingly looking for ways to protect direct bookings, strengthen guest relationships, and reduce dependency on third-party channels.
Operto One helps operators do exactly that, continuously monitoring OTA activity, identifying brand bidding and guest interception tactics, and helping hospitality teams reclaim ownership of the guest journey. By combining operational automation with intelligent booking protection, the platform is helping operators improve direct booking performance while creating more seamless guest experiences from the very first interaction.
“We’re incredibly excited and honored to receive this recognition from TravelTech Breakthrough,” said Time Majors, CEO at Operto. “Hospitality operators today are balancing rising guest expectations, operational complexity, and increasing pressure on profitability. At the same time, there’s a growing industry movement toward protecting direct bookings and reclaiming ownership of the guest relationship. We built Operto One to help operators navigate exactly that.”
The annual TravelTech Breakthrough Awards celebrate organizations and technologies driving meaningful innovation across the global travel and hospitality industry. Winners are selected based on innovation, performance, functionality, ease of use, and overall market impact.
Operto One’s AI-powered ecosystem continuously learns and optimizes performance across guest communications, operational workflows, and booking protection strategies helping operators reduce commission leakage, and deliver high-quality hospitality.
“This recognition reflects where the industry is headed. Operators want technology that not only improves efficiency, but also gives them more ownership, more flexibility, and stronger direct relationships with their guests. That’s the future we’re building toward.”
Operto continues to expand its hospitality operations platform, helping vacation rental, hotel, and multifamily operators automate workflows, streamline communication, and create better guest experiences across every stay.
