Distribution-Discoverability

See if AI recommends your hotel

Operto ONE’s GEO Consultant shows how your property appears across generative AI tools and where visibility gaps may be costing you bookings.

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Location

AI tools are shaping how travelers choose hotels

40%

of travelers use AI tools for trip planning and booking

70%

of hotel bookings involve AI-driven recommendations

use of GenAI in trip planning doubled last year

OTAs are investing aggressively to own AI discovery. If hotels don’t actively manage how they appear in generative AI, intermediaries will own the channel and capture the booking.

Meet the
Distribution AI team

A growing team of AI specialists focused on improving how your hotel is discovered, marketed, and booked online.

These teammates don’t replace your marketing team or agency. They support your current function with improved understanding and a roadmap to stronger direct bookings.

GEO Consultant

Evaluates how your hotel appears across generative AI-driven discovery tools, like ChatGPT and Gemini, using a structured, hospitality-specific GEO framework.

Identifies gaps, inconsistencies, and missed opportunities, then recommends actions to drive direct bookings as search behavior evolves.

Marketing Agent

Identifies when OTAs are intercepting high-intent searches for your hotel and where direct bookings are being lost.

Recommends and initiates targeted paid campaigns to reclaim demand and improve direct booking performance.

Direct Booking Assistant

Engages guests on your website to answer questions and keep their attention focused on booking direct.

Helps visitors move from browsing to booking by removing hesitation in real time and sharing direct booking links when intent is high.

What the Distribution AI
team helps you do

Your new teammates focus on outcomes that matter to hotel revenue.

Get found in AI-driven discovery

Ensure guests land on your own website, then answer questions and guide visitors toward direct reservations, without losing them to OTAs or distractions.

Keep guests booking direct

Ensure guests land on your own website, then answer questions and guide visitors toward direct reservations, without losing them to OTAs or distractions.

Protect your brand and margin

Stop predatory OTAs from hijacking direct bookings and siphoning commission.

Create clarity across marketing efforts

Give GMs, marketing teams, and agencies a shared view of what’s working, what isn’t, and what to prioritize next.

Works with how you
market today

The Distribution AI team is designed to support hotels regardless of how marketing is managed.

Whether you handle marketing in-house or work with an agency, it provides a shared source of truth and a clear roadmap for improving visibility and direct bookings.

For in-house teams

Get clarity on where to focus and what will actually move bookings, without needing deep technical expertise.

For agencies

Use it as a dashboard and planning tool to align on priorities, validate recommendations, and focus effort where it has the most impact.